Encore: Whole Lotta Love (introduced by Plant as 'You Need Lovin') makes its first known public appearance. At one point in the first set, John Paul Jones’ amp failed and the band improvised while roadies set up Dave Ambrose’s amp as a replacement.

Jimmy Page: "April 24th 1969 marked Led Zeppelin's return and first date back in San Francisco following the heady days in January of the same year. In four months, the band was now incorporating the new material in the set that would appear on 'Led Zeppelin II', being currently recorded in Los Angeles - for example, 'The Lemon Song/Killing Floor'. The idea of recording and capturing the fluent energy while being on the road was definitely working - especially after concerts like these."

Support acts: Julie Driscoll, Brian Auger & The Trinity, Colwell-Winfield Blues Band.

Press Review Excerpt: Overblown Zeppelin Takes Off - Britain's hard, hot electronic rock quartet, Led Zeppelin, headlines the Fillmore West show which opened before an unexpected overflow audience last night.

Led by veteran guitarist Jimmy Page and featuring the shouting of Robert Plant, Led Zeppelin began their conquest of American rockdom here just three months ago. At that time, I thought them a sure bet for great success and heard in their work a potential for firm, significant contributions to the nebulous music world in which they exist.

Success the Zeppelin has had but their first set last night showed little of the musicianship I heard in January. Led Zeppelin has become overblown. Amplifiers are too loud, especially for stars Page and Plant.

Drummer John Bonham has become much more visually demonstrative and less rhythmically interesting and vocalist Plant has apparently decided to go the grunt-squirm-innuendo route which made The Doors’ Jim Morrison an infamous, egocentric, theatrical bore.

When Zeppelin gets into instrumental stuff, there can be no complaints. Page has more electronic ideas than anyone around and he and Plant exchange sounds and solos in a most fascinating way. [-P.Elwood / Examiner/April 25, 1969]

Fan Review by Ron Sanchez:  I did see Led Zep one more time at The Fillmore West, April 24th 1969. They were right back, this time headlining. The Friday and Saturday shows were booked at the larger Winterland auditorium. The demand was so great that the Sunday show stayed at Winterland. It was still the same excitement that night. At one point in the first set John Paul Jones’ amp decided to fail and danced across the stage. The band improvised while roadies set up Dave Ambrose’s amp as a replacement. Brian Auger Julie Driscoll And The Trinity were on the bill. A reminder how good the Bill Graham shows were booked. It was a similar set as the debut. The encore was a new one (Whole Lotta Love) which was introduced by Plant as You Need Lovin’.

Those few short years were magical. I’m still amazed at my good luck to be there for it. (by Ron Sanchez, 2026)